My thirteen years of professional writing experience spans various industries, including architecture, healthcare, academia, creative, videography, B2B & B2C, and manufacturing.
Office of Classroom Management website redesign
The Office of Classroom Management partnered with our team (ASR) to completely overhaul and redesign their website (within Folwell design parameters). I was the content lead and project manager for this seven-month project, managing everything from meetings to deliverables across all project phases.
Creation Magazine, Volume 04, A Homesick Issue
My poem, "Hiraeth," was selected for publication in the Winter 2024 issue of Creation Magazine.
University of Minnesota Catalog
I, along with my team, implemented a major overhaul of the UMN catalog. We switched our antiquated curriculum management systems model to Coursedog, an integrated program and course approval system. I wrote the content on the catalog home pages and built all five, multi-page catalogs for each UMN campus. I wrote a multi-page documentation guide to accompany this new design.
Redesign of the Destiny One Registration Site (DORS)
I led the 2023 DORS awareness campaign, and one of the deliverables was engaging new users through a website redesign. The content on the home page and About DORS page is primarily my original content. My team and I storyboarded the resource library, and I contacted DORS "superusers" to build the See DORS in Action page.
Script writing: The National Defense Prototype Center video
The National Defense Prototype Center is a new project being developed by our client in Wichita. I wrote the script and recommended footage for this promotional video. The client used nearly every piece of advice I offered, including the script. No major revisions, which I take as a huge win!
MREJ Ad Copy for RSP Architects
One of our architects was nominated for the MREJ 2019 Architect of the Year (spoiler alert: he won), and we needed an ad to run in the journal that reflected our repositioning work. I wrote the copy, while our graphic designer did the layout.
What is an agile approach to digital marketing?
This blog explores agility in marketing and provides tips for implementation.
Experiencing the Hangout Hotel
RSP Miami was in the running for a new 50s-themed hotel in 2019. I wrote the project story copy, which was compelling enough to get them shortlisted.
A Guide to Developing an Inbound Marketing Strategy for B2B Companies
I partnered with my editor to write this marketing eBook, including the wireframes, stats, and buyer persona example.
Building better and lighter: How thermoplastic composites will accelerate the future of aviation
This article dives into the dynamic world of thermoplastics.
The Complete Guide to Applicant Tracking Systems
I repurposed and rewrote sections of this existing eBook to be more SEO-friendly.
D is for Demons (A to Z of Horror Book 4)
*The client is not Amazon. The publisher, Red Cape Publishing, selected one of my short horror stories, "Sharp" for publication in the upcoming anthology D is for Demons.
Down with the Fallen: A Post-Apocalyptic Horror Anthology
My short horror story, "Slits," was one of 16 stories chosen for this dystopian horror anthology.
A Guide to Cost-Effectively Streamline Your Security Guard Management
Our client CSA360 requested a whitepaper based on the affordability and convenience of their security guard management software system.